Sierra Club Starts New Showbiz Initiative: Utilizes Hollywood Publicist To Enlist Stars

Deadline team member Anthony D’Alessandro files this report: EXCLUSIVE: Deadline finds that Melissa Sun, V . p . of Stan Rosenfield and Affiliate marketers, will probably be engaging in a completely new position within the Sierra Club where spend be hooking up within the entertainment industry while using national atmosphere group.Her new role might be the Sierra Clubs Senior Strategist for Entertainment Relations, situated in La. Sun is designated with creating significant options for stars to help Sierra Clubprotect climate,h2o and open spaces.The crowd wants stars to helppressure the Obama Administrationto reject granting a permit for just about any 1,700-mile oil pipeline running from Canada for the Gulf additionally to push the Atmosphere Protection Agency to limit the traditional on mercury contaminants especially from coal plants.Sun was courted with the Sierra Club to create its new entertainment branding and strategy initiative, according to Sierra Club Executive Director Michael Brune, who told Deadline: Melissa caught our eye along with her background, making her a person we are in a position to not do without.She knows how a entertainment industry works and contains a pursuit to find people who may help the Sierra Club in developing projects, campaigns and techniques. As Sun told Deadline, “I have always attempted my easier to have a eco-friendly lifestyle which i realize this excellent chance with Sierra Club in order to hands back for the atmosphere. So when it doesn't reduce my very own carbon footprint, I've no clue what is going to.” Sun has labored with SRA since 2005 rising using the ranks from assistant to V . p ., handling such clients as Helen Mirren and Danny DeVito, afterexperience just like a broadcast journalist at KNBC-TV and KSBW-TV in Northern California. SRA clients like DeVito have doneSierra Club PSAs, such as this anti-Weather Change campaign where the actor came out while using cast of the Always Sunny In Philadelphia.